About us
The Creative Bunch Ltd, based in Scotland, is an independent, family-owned publishing company and a social enterprise. Everyone involved brings a wealth of knowledge in media, creative content, exercise and social sciences.
We are committed to publish only authentic, peer-reviewed content and ethical, fact-checked claims from both editorial journalism and advertising.
It is essential that we stand with the growing global movement to safeguard information integrity, thus contributing to a landscape of genuine and reliable content. Publishers fight misinformation and disinformation by strengthening editorial standards, verifying sources, and using collaborative strategies.
The Creative Bunch, purpose & mission
While our initial scale as a new publisher may be modest, we believe the importance of our mission is profound. Being a social enterprise means our bottom line is impact, not just profit. We distinguish ourselves from traditional publishers by ensuring the public has free, unrestricted access to engaging, educational, and verified content.
As "fake news" thrives and genuine information fades, we join the growing global movement that aims at safeguarding media integrity and delivering reliable content. Furthermore, by publishing independent and verified content, which can be trusted, we can contribute towards reducing redundant ‘information’ channels, thus progressively helping to counteract information overload, even if in a small way to start with.
Establishing single sources of truth will direct users to a centralised repository for recurring updates and reference materials, preventing critical data from becoming scattered across fragmented digital channels. While the rapid momentum of digital media means that misinformation or information overload cannot be completely eradicated, creating these anchored hubs allows us - and like-minded content creators worldwide - to restore some balance, foster trust, and ensure data integrity across the ecosystem.
WE ARE A SOCIAL ENTERPRISE
We generate our revenue through commercial and ethical advertising. We reinvest 70% of our profits (as per our Articles of Association) back into public information and education as well as in youth creative internships - leading to employment of young content creators seeking a platform that adheres to information integrity - and support projects with merit, which are in line with our editorial direction. The Creative Bunch Ltd is proud to be a member of Social Enterprise Scotland.
EDITORIAL INDEPENDENCE & ADVERTISING POLICY
1. Our Commitment to Integrity
Our mission is to protect information integrity by publishing free, evidence-based content, as well as providing internships, employment opportunities to young (and some older) mindful and creative individuals who wish to do the same.
2. Separation of Commercial and Editorial Operations
A strict firewall exists between our advertising sales team and our editorial team. Advertisers, sponsors, and commercial partners have zero influence over our topics, content selection, research methods or conclusions.
3. Advertising Vetting and Standards
We do not accept advertising from entities that promote pseudoscience, unverified health claims, or products that contradict established medical evidence. We reserve the right to reject or cancel any advertising campaign that conflicts with our social mission or compromises public health trust.
4. Transparency and Disclosure
All paid content, sponsored slots, or programmatic advertisements will be clearly labelled as "Advertisement," "Sponsored Content," or "Supported By." Paid placements will never be disguised as independent editorial journalism.